From the desk of Russell Hayes,
Yeah, I realize that the headline is pretty scary but no worries, I’m going to educate you on how and why reputation management is the service you should be giving to all small businesses and you won’t have to worry about reviews costing $350K. I’m only going to present the facts and let you make your own informed intelligent decision. Sound good?
Businesses have a major problem, and that problem is that they don’t have control, or any real solutions when it comes to managing their online reviews and reputation. I realized this over a year ago and set my mind to solve this problem for them, so I developed Review Sentry.
In short, Review Sentry is a proactive review management system that allows you to solve the biggest problem business owners are experiencing right now as it pertains to online reviews and reputation. They have no control and they have no system to help them funnel clients through a review process. Review Sentry fixes those problems and gives business owners something they can leverage each and every time they have a transaction.
The above image is a visual representation of the Review Sentry review process that helps solve the problem for every small business owner.
Here’s what happens:
They Have Zero Control!
Even if they ask for reviews, when the customer leaves the store they have no review process of their own to send them too. Review Sentry solves that for them which gives you the opportunity to offer them the solution that solves their problem.
I’ve been asked many times over the past year, Russ what should I be charging my clients for Review Sentry. Frankly I’ve done a lot of price testing with my clients and some tolerate higher pricing and some don’t. I mainly stay in the construction services space so it’s going to depend on the space you’re working in, but here’s what’s worked best for me overall. REVIEW PORTAL SETUP: $997.00 @ 14 review portals that’s $16,296 in set up fees. This covers desktop and mobile versions. Make sure to point that out to your clients. MONTHLY BILLING PER PORTAL: $97 @ 14 review portals is $1,358 monthly recurring income. Charging these recommended rates is an additional $30,254 extra income for your business per year. Could you use that extra income? You’re getting 15 white label portals but you’ll need to use just one of them for your own brand so you have something to show your clients, hence these estimates are based on 14 portals.
I’ve been asked many times over the past year, Russ what should I be charging my clients for Review Sentry. Frankly I’ve done a lot of price testing with my clients and some tolerate higher pricing and some don’t. I mainly stay in the construction services space so it’s going to depend on the space you’re working in, but here’s what’s worked best for me overall.
REVIEW PORTAL SETUP: $997.00 @ 14 review portals that’s $16,296 in set up fees. This covers desktop and mobile versions. Make sure to point that out to your clients.
MONTHLY BILLING PER PORTAL: $97 @ 14 review portals is $1,358 monthly recurring income.
Charging these recommended rates is an additional $30,254 extra income for your business per year. Could you use that extra income? You’re getting 15 white label portals but you’ll need to use just one of them for your own brand so you have something to show your clients, hence these estimates are based on 14 portals.
Here is Review Sentry’s review flow process in a nutshell:
Mitigates Negative Reviews: The system funnels less than desirable reviews to your clients internal systems (email and SMS text messages) reducing the chances that a negative review will be posted somewhere on the internet, on sites like Yelp or Google plus and others.
Facilitates Good Reviews: When your clients customer has a positive review the system encourages them to leave that great review on your clients 3rd party business listing profiles, think Yelp, Superpages, or Google plus. The benefits to your client are improved SEO, social signals, and increased sales.
You can deliver a branded and customized review solution just like these but first we need to educate you about online reviews.
Small Business Spending On Reputation Management Expected to Eclipse 5 Billion by 2015 Source: BIA/Kelsy
I’m going to help you get your share, but first it’s time to learn.
Also note that deals or sales along with retailer trustworthiness are also important. Positive reviews equate to trustworthiness.
Note that 71% believe that the most important trait a local business can have is reliability!
Interesting information regarding suggestions, most 3 and 4 star reviews come with suggestions for making improvements.
This is a VERY important statistic and it should be one of the reasons we ask for reviews.
This is one of the most telling statistics of all and demonstrates the high level of importance having reviews on authority sites like Yelp are to small businesses.
See how important it is for every business to have a positive online reputation through reviews? It’s so important that the Harvard Business school proved that just a 1 star increase on Yelp increased restaurant sales by 5-9% and actually gave the business a better return then more traditional marketing methods. I don’t know about you but being able to help a client increase sales almost instantly is a great position to be in.
Imagine this, say you find some restaurants on Yelp that have a weak presence. By weak lets say they only have a 2 or 2.5 star rating, now the Harvard study said 5-9% “PER” 1 star increase. So from 2 stars to 3 stars we increase sales and then when the system gets them from 3 stars to 4 stars that’s another increase in sales. See the article below? Reviews and reputation are becoming the new learning tool consumers are using to find out about businesses.
It wouldn’t be right if I didn’t tell you about the shady stuff going on in the online reputation management space today, it’s sort of scary but, it’s important for you to know. Besides you can leverage this information during the your presentation to close reputation management clients!
We have to do 3 important things with the information we have to get these client’s…
This isn’t going to be pretty by any means but the truth is that most of the review management systems or products being sold by the “big” names in the Offline marketing space are teaching and facilitating the posting of reviews that are legally considered “FAKE“.
Yes, if you take a customers review, create an account on “ANY” site and post that review it’s considered fake, and it can also be considered false advertising. Creating an account on any of the sites like Yelp, Superpages, Kudzu for anything other then your own personal use is against their terms of service. It’s for good reason too, because they don’t want people posting reviews about businesses that they aren’t actually a customer of.
I did the research for you:
I warned about this site last year and got mocked, who’s laughing now?
The conversation goes on… and I was being diplomatic in my responses versus coming right out and saying it, GlowingReviews =TROUBLE
If You use services like this and they get busted, the attorney general can ask the court to get the user databases, exposing you to potential legal trouble.
Colorado A.G. says this activity falls under unfair and deceptive trade practices.
Creating and posting reviews that aren’t yours falls under astroturfing, it’s a serious offense.
Simply keep reputation and review management services above the board for your clients, that’s it! As long as you act in your clients best interests you will always be able to sleep at night and not worry about that $350K and a call from the Attorney General.
Can you imagine having to respond to the email your client sends you about a legal notice, that would be embarrassing to say the least!
Reviews are considered an endorsement, they are also considered to effect commerce. In other words they influence people to make buying decisions and as such this area is regulated by the FTC or Federal Trade Commission. I’m not telling you this to make you afraid, we just need to know how to handle our clients online reputation in order to avoid exposing ourselves and our clients to potential legal problems.
This is exactly what Review Sentry accomplishes.
So now you should have some understanding and insights about why online reviews are VERY important to local businesses and why it’s even more important to handle reputation management services ethically and properly.
Before we go any further there’s something that business owners have in common with us that you can leverage to your advantage…
They Suffer From Information Overload Just Like We do.
Just like you and I get bombarded with all these new ways to provide new services, new methods, and new products we end up not being able to devote enough time to any one single method to any money at it, I’ve been there and I know some of you have too. Our clients are going through the same issues with marketing their businesses, so by offering review and reputation management you are going to make your clients life simpler because it covers several aspects of marketing at once.
Lets address each point in reference to the chart above and see how reviews cover all of it:
The moment you bring up the fact that you understand your prospect may be feeling overwhelmed by the many different ways they can market their company online, and that they may be suffering from paralysis and hesitating they’ll instantly know that you have insight to what they are experiencing. (This is a major selling point so write it down)
I’m bringing this up because reputation management is something business owners instantly understand and it’s something they can focus on that can help bring results immediately. How?
Once you get their custom branded review system going, all they have to do is ask their customers to visit their review portal and go through the review process, and as customers begin using it they’ll start to experience the benefits.
Increased sales from new customers which in the end is all your client really wants.
This is as recent as this year, 2013. If Google is allowing advertisers to quote or paraphrase reviews from reputable sources in an advertisers PPC ad it shows us just how important reviews are. If you’re like me and you probably are, then your a marketer and you know it by another term. We call it social proof!
Your client may not have a product mentioned in a national publication and that’s OK! I just wanted to relay to you the massively growing importance of online reviews.
The truth is that it’s not that hard to find the best possible prospects that will have an interest in taking control over their online reviews. What I do is simply let Google do the heavy lifting for me! I’m going to give this away to you right now so you get something for free for just visiting us today.
This is what I’m talking about:
You can do that for all the categories and for thousands of locations! The best part is you don’t have to use some complicated software and set up proxies and risk getting banned by sites like Yelp for scraping their data, Google does it for you and Yelp isn’t ever going to ban them. You can trust me on that! HAHA
Inside the members area you’ll get a full report on how you can get these results from Google to find the best potential prospects.
Only $57/month for 15 White Label Re-seller portals
We designed the system so that you put the review system on a sub domain on your client’s domain. For example, reviews.bobsheatingandair.com.
You build your clients review portal from the Review Sentry dashboard and with a simple edit on of the sub domain the review system displays on your clients domain. It’s very easy and I cover exactly how to do it in your membership area.
Nope, your client is not required to have WordPress! Because you’ll be putting the review system on a sub domain it does not matter what type of web site platform they currently use. This was done by design because I didn’t want to exclude any business owner just because they didn’t have a certain type of website platform! Any business no matter what they are using can benefit by using the review system you can now offer them.
What sites does Review Sentry work on?
Review Sentry allows you to choose any review site to send your clients customers too when they leave a positive review. Just enter the direct URL to the review page of their businesses profile. Doing it this way keeps the user focused and bypasses the main profile page where the reviewer may become distracted and abandon the review process. NOTE: Keep in mind that we are working on additional sites for monitoring when reviews are posted so I highly recommend using the 5 sites we currently monitor when you get your clients started. Again those are: Google+ – Yelp – Yellowpages – CitySearch – Insiderpages.
What are your system templates for?
The system templates we provide you are basic portal layouts. We only provide those so you can get something up quickly for your clients while you have their custom portal designed for a 100% brand match. The system templates are only intended for interim use and it’s best not to use them as the final portal design.
What is the custom template feature and why is this better then the system templates?
The custom template feature allows you to literally use the existing design or “branding” of your clients existing web site. All my clients want this feature because they don’t want to leave customers questioning or wondering if they are on the right site for the company they are reviewing. Maintaining the branding is very important and delivers higher value to your clients.
You mentioned twilio integration – How does this work and what does Twilio cost?
Twilio is the text notification service that we’ve integrated into Review Sentry. Twilio is what allows you to send instant SMS notifications to your clients when some one uses their review portal. You can use what I call multipush sms notifications because we’ve allowed you to specify as many mobile numbers as your client needs.
To get set up on Twilio it’s only twenty bucks plus one dollar for your first number and individual texts are only .01 cent. As you build more clients you only need to purchase additional numbers at one dollar a piece. This feature is extremely important and it’s so inexpensive!
Does this work on mobile devices?
Review Sentry does work on mobile devices and for the best results we highly recommend that you use the custom templates feature. Our system templates do work for mobile however the custom templates feature provides the best mobile user experience. If you don’t have any one on your team that knows how to code for mobiles there’s no need to worry. We have Talmacel who’s been providing custom portals for our users for over a year now and he’s very affordable.
How do I show my prospect or clients this system so I can sell it?
We strongly encourage you to start by having your own custom portal designed that matches your brand, this will ensure that you look as professional as possible when demonstrating the system to your clients. Don’t skimp by not doing this as it increases your chances of getting that client! When I first released Review Sentry last year we didn’t have the custom template feature and even I found it more difficult selling this to business owner when all I had to use was our simple system templates.
What does white label mean?
White label means that Review Sentry can be sold under your own name or brand. This allows you to offer it as an exclusive solution to your clients and increases the perceived value helping you charge more. All notifications come from your email so your client will never know that you are using a white label solution.
Can I use Review Sentry for clients who have more then one location?
Yes! Your basic account gives you 15 portal to set up so if you have a client that has two, three or even more locations you can set up an individual portal for each location. When you need more portals you can just submit a request via our support desk for additional options to expand your account.
Why should I set up an individual portal for each clients location?
Having a portal for each individual location allows the business owner or executive management team segment the reviews for each location. This gives the business performance data based by location and helps them identify which location is doing great or which location has problems that need to be fixed.
Can I use coupons or special offers with the Review Process?
Review Sentry allows you to include any type of special offer your client may want, conversely you have the choice to include or exclude coupons/special offers in the review process.
Do I have to use employee photos in the Review Process?
Like the coupon feature its entirely up to you and your client if you want to include employee photos. It’s not mandatory but the feature is there should your client want to use it.
Is it required to use the videos in the review process, is there any way to not have them?
You can choose to exclude or include the videos if that’s what you and your client agree is best. Almost all my clients choose to use the videos because it’s more personal and video is more engaging.
This system looks rather simplistic is it effective?
The vision behind Review Sentry is based off the principles of a landing page sales funnel. We all know that the foundation of a successful sales funnel is to have a single goal in mind, and that’s to have a visitor take a desired action. In our case it’s to ultimately go through the review process and leave a review, good or bad. That’s why there are no outbound links or other distracting elements in the process. Plus business owners like to keep things simple and easy to understand and that’s exactly what Review Sentry is. Almost all our competitors have the bells and whistles in order to SELL YOU their product not because its’ what a client wants or needs.
NOTE: This is a monthly subscription for 15 White Label Reseller Review Portals That You Sell Under Your Own Brand